Elon Musk Marks Two Years Since Twitter Takeover with Iconic Throwback Clip
In a nod to his $44 billion acquisition of Twitter (now X) in 2022, billionaire Elon Musk shared a memorable video of his initial entry into the company’s headquarters. Captioning it “Let that sink in!” Musk revisited the symbolic moment marking his first steps as Twitter’s new leader. Shortly after taking control, Musk updated his bio to “Chief Twit” and changed his location to Twitter headquarters, a playful yet definitive sign of the transition.
Before finalizing the acquisition, Musk shared his intentions with advertisers and followers, emphasizing his vision for the platform. He outlined his concerns over traditional media’s focus on polarized narratives and click-driven revenue strategies, which he believes hinder genuine dialogue. Musk expressed that his aim was to create a space on Twitter that encourages open conversations, free from the biases often found in mainstream media.
Upon taking charge, Musk moved quickly to reshape the platform, beginning with its verification system. Previously, Twitter's verification badge—a blue checkmark—was reserved for users meeting strict criteria. However, Musk introduced a new model, offering the checkmark to any user willing to pay a subscription fee, aiming to democratize the verification process and expand platform engagement.
